Five interesting statistical data that confirm the power of images

Visual contents have a strong impact on people, therefore it’s fundamental to choose thoroughly the images that we want to use in order to create a coherent visual storytelling. Here are five statistical data that will definitely convince you of how powerful images can be.

1.According to brainrules.net, when you read any type of information, after 3 days your brain only remembers a rough 10% of it. Conversely, if the same information is combined with a picture, 3 days later your brain will remember 65% of it.

2.When your content is supported by pictures it obtains 94% more views than a pictureless content: that is almost twice as much.

3.Pictures are 40 times more likely to be shared on social media than any other type of content. A content’s success depends on its visual characteristics.

4. 90% of online buyers say that they consider videos to be quite useful when making purchasing decisions.

5. On Instagram, the social network based on photo-sharing, 3600 pictures per second are shared everyday.